A woman in dark jeans and a denim jacket leaning against a staircase railing in an urban setting, looking at the camera with a serious expression.

Our Story

AHUA Collective is a music PR and artist development agency supporting artists across New Zealand and Australia. We connect artists with media, sponsors, and performance opportunities while mentoring them to grow their skills, set goals, and build sustainable careers.

Founded by Whitney-Lee Banfield, with experience at Live Nation, Frontier Touring, and collaborations with artists like Kehlani, Ed Sheeran, and Macklemore, AHUA Collective helps artists reach their full potential. Whitney-Lee has worked with Australian artist DHEM, securing sponsorships, partnerships, and major performances — with his single surpassing one million streams.

We are dedicated to helping artists grow their presence, audience, and long-term success in the Australasian music industry